Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.
----In its
original sixty-second version of TV commercial of “Think Different ” campaign initiated by Jobs
after his return to Apple Computer in 1997.
Steve Jobs (1955-2011)
Photo: Apple logo in 1977, created by Rob Janoff with the rainbow color theme used until 1998.
Photo: Apple Monochrome
Logo: 1998 – Present
Why I Choose Steve
Jobs for My Assignment???
Steven Paul Jobs was an American businessman and
inventor widely recognized as a charismatic pioneer of the personal
computer revolution. He was co-founder, chairman, and chief executive
officer of Apple Inc. Jobs was co-founder and previously served as
chief executive of Pixar Animation Studios; he became a member of the
board of directors of The Walt Disney Company in 2006, following the
acquisition of Pixar by Disney.
In August 2009,
Jobs was selected as the most admired entrepreneur among
teenagers in a survey by Junior Achievement, having previously been named Entrepreneur
of the Decade 20 years earlier in 1989, by Inc. magazine. On
November 5, 2009, Jobs was named the CEO of the decade by Fortune magazine.
At the time of his
resignation, and again after his death, Jobs was widely described as a visionary,
pioneer and genius in the field of business, innovation, and product design, and a man who had profoundly
changed the face of the modern world, revolutionized at least six
different industries, and who was an "exemplar for all chief
executives".
After his
resignation as Apple's CEO, Jobs was characterized as the Thomas Edison and Henry Ford of
his time. In his The Daily Show eulogy, Jon Stewart said
that unlike others of Jobs's ilk, such as Thomas Edison or Henry Ford, Jobs
died young. He felt that we had, in a sense, "wrung everything out
of" these other men, but his feeling on Jobs was that "we're
not done with you yet."
Steve Jobs' impact
on our life cannot be underestimated. His innovations have likely touched
nearly every aspect -- computers, movies, music and mobile. For entrepreneurs,
Jobs' greatest legacy is the set of principles that drove his success.
His occupation was
listed as "entrepreneur" in the "high tech"
business. And I am very much glad to make “Case History of an Entrepreneur”
on the life and work of my inspirational icon Steve Jobs.
Photo: Apple
co-founder Steve Jobs posing with an Apple II computer, 1977
Steve Jobs: A
Brief Introduction
Steven Paul Jobs (February 24, 1955 – October 5,
2011) was an American businessman and inventor widely recognized as a
charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and
chief executive officer of Apple Inc. Jobs was co-founder and previously
served as chief executive of Pixar Animation Studios; he became a member of the board of
directors of The
Walt Disney Company in
2006, following the acquisition of Pixar by Disney.
In the late 1970s,
Apple co-founder Steve
Wozniak engineered one of
the first commercially successful lines of personal computers, the Apple II
series. Jobs directed
its aesthetic design and marketing along with A.C. "Mike" Markkula,
Jr. and others.
In the early
1980s, Jobs was among the first to see the commercial potential of Xerox
PARC's mouse-driven graphical user interface, which led to the creation of the Apple
Lisa (engineered by Ken
Rothmuller and John
Couch) and, one year
later, of Apple employee Jef Raskin's Macintosh. After losing a power struggle with
the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the
higher-education and business markets.
In 1986, he
acquired the computer graphics division of Lucasfilm Ltd, which was spun off as Pixar Animation
Studios. He was credited
in Toy
Story (1995) as an
executive producer. He remained CEO and
majority shareholder at 50.1 percent until its acquisition by The Walt
Disney Company in 2006, making Jobs Disney's largest individual
shareholder at seven percent and a member of Disney's Board of Directors.
In 1996, NeXT was
acquired by Apple. The deal brought Jobs back to the company he co-founded, and
provided Apple with the NeXTSTEP codebase, from which the Mac OS
X was
developed." Jobs was named Apple advisor in 1996,
interim CEO in 1997, and CEO from 2000 until his resignation. He oversaw the
development of the iMac, iTunes, iPod, iPhone, and iPad and the company's Apple Retail
Stores.
In 2003, Jobs was
diagnosed with a rare form of pancreatic cancer. In August 2011, during his
third medical leave, Jobs resigned as CEO, but continued to work for Apple as
Chairman of the Board until his death.
On October 5,
2011, he died in his Palo Alto home, aged 56. His death certificate listed respiratory
arrest as the immediate
cause of death, with "metastatic pancreas neuroendocrine tumor" as the underlying cause.
Early
Life and Education
Steven Paul Jobs
was born in San Francisco on 24 February 1955. His mother is Joanne Carole
Schieble and father is Syrian born Abdulfattah "John" Jandali, were
two university students then. He
was adopted at birth by Paul Reinhold Jobs (1922–1993) and Clara Jobs
(1924–1986).
The Jobs family
moved from San Francisco to Mountain View, California when Steve was five years old. Paul and Clara later adopted a
daughter, Patti. Paul Jobs, a machinist for a company that made lasers,
taught his son rudimentary electronics and how to work with his hands. Clara was an accountant, who taught him to read before he went
to school. Clara Jobs had been a payroll clerk for Varian Associates, one of the first high-tech firms in
what became known as Silicon Valley.
Jobs attended
Monta Loma Elementary, Mountain View, Cupertino Junior
High and Homestead High School in Cupertino, California. He frequented after-school lectures at
the Hewlett-Packard Company in Palo Alto, California,
and was later hired there, working with Steve Wozniak as a summer employee. Following high school graduation in
1972, Jobs enrolled at Reed College in Portland, Oregon. Although he dropped out after only
one semester, he continued auditing classes at Reed, while sleeping on the
floor in friends' rooms, returning Coke bottles for food money, and getting
weekly free meals at the local Hare Krishna temple. Jobs later said, "If I had never dropped in on
that single calligraphy course in college, the Mac would have
never had multiple typefaces or proportionally spaced fonts."
He traveled to India in
the summer of 1974 to visit Neem Karoli Baba at his Kainchi Ashram with a Reed
College friend (and, later, an early Apple employee), Daniel Kottke, in search of spiritual enlightenment.
However, when they got to the Neem Karoli ashram, it was basically deserted
after Neem Karoli had died earlier in the year. Then they made a long trek up a huge dry riverbed
to an ashram of Hariakhan Baba. In India, they spent a lot of time on
endless bus rides from Delhi to
Uttar Pradesh and back, then up to Himachal Pradesh and back.
Early Career
In 1974, Jobs took
a job as a technician at Atari, Inc. in Los Gatos, California. He traveled to India in
the summer of 1974. After 7 months Jobs returned to Atari and was assigned to
create a circuit board for the game Breakout.
According to Atari co-founder Nolan Bushnell, Atari offered $100 for each chip that
was eliminated in the machine. Jobs had little interest in or knowledge of
circuit board design and made a deal with Wozniak to split the fee evenly
between them if Wozniak could minimize the number of chips. Much to the
amazement of Atari, Wozniak reduced the number of chips by 50, a design so
tight that it was impossible to reproduce on an assembly line.
Jobs began
attending meetings of the Homebrew Computer Club with Wozniak in 1975. He greatly admired Edwin H. Land, the inventor of instant photography
and founder of Polaroid Corporation,
and explicitly modeled his own career after that of the earlier man's.
Career
Apple Computer
Photo: Home of Paul and Clara Jobs, on Crist
Drive in Los Altos, California. Steve Jobs formed Apple Computer in its garage
with Steve Wozniak and Ronald Wayne in 1976. Wayne stayed only a short time,
leaving Jobs and Wozniak as the primary co-founders of the company.
Jobs and Steve Wozniak met in 1971, when their mutual friend,
Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. In 1976,
Wozniak invented the Apple I computer. Jobs, Wozniak, and Ronald Wayne founded Apple computer in the garage of
Jobs's parents in order to sell it. They received funding from a then-semi-retired
Intel product-marketing manager and engineer Mike Markkula.
Photo: Steve Jobs
with new Apple LISA computer during press preview, 1983
In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want
to sell sugar water for the rest of your life, or do you want to come with me
and change the world?"
In the early
1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface,
which led to the creation of the Apple Lisa. One year later, Apple employee Jef Raskin invented the Macintosh.
The following
year, Apple aired a Super Bowl television commercial titled "1984". At Apple's
annual shareholders meeting on January 24, 1984, an emotional Jobs introduced
the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as
"pandemonium".
While Jobs was a
persuasive and charismatic director for Apple, some of his employees from that
time described him as an erratic and temperamental manager. An industry-wide
sales slump towards the end of 1984 caused a deterioration in Jobs's working
relationship with Sculley, as well as layoffs and disappointing sales
performance. An internal power struggle developed between Jobs and Sculley. Jobs kept meetings running past
midnight, sent out lengthy faxes, then called new meetings at 7:00 am.
Sculley learned
that Jobs—believing Sculley to be "bad for Apple" and the wrong
person to lead the company—had been attempting to organize a boardroom coup, and on May 24, 1985, called a board
meeting to resolve the matter. Apple's board of directors sided with
Sculley and removed Jobs from his managerial duties as head of the Macintosh
division. Stripped of all power and control, Jobs
eventually sold his shares of Apple stock and resigned five months later.
In a speech Jobs
gave at Stanford University in
2005, he said being fired from Apple was the best thing that could have
happened to him; "The heaviness of being successful was replaced by the
lightness of being a beginner again, less sure about everything. It freed me to
enter one of the most creative periods of my life." And he added,
"I'm pretty sure none of this would have happened if I hadn't been fired
from Apple. It was awful-tasting medicine, but I guess the patient needed
it."
NeXT Computer
Photo: A NeXTstation with the original
keyboard, mouse and the NeXT MegaPixel monitor
After leaving
Apple, Later that year, using a portion of the money from the stock sale Jobs
founded NeXT Computer in 1985, with $7 million. A year later, Jobs
was running out of money, and with no product on the horizon, he appealed for
venture capital. Eventually, he attracted the attention of billionaire Ross Perot who invested heavily in the company. NeXT workstations were first released
in 1990, priced at $9,999. Like the Apple Lisa, the NeXT workstation was
technologically advanced, but was largely dismissed as cost-prohibitive by the
educational sector for which it was designed. Jobs marketed NeXT products to the financial,
scientific, and academic community, highlighting its innovative, experimental
new technologies, such as the Mach kernel, the processor chip, and the built-in Ethernet port. Tim Berners-Lee invented the World Wide Web on a NeXT computer at CERN.
The revised,
second-generation NeXTcube was released in 1990, also. Jobs touted
it as the first "interpersonal" computer that would replace the
personal computer. With its innovative NeXT Mailmultimedia email system, NeXTcube could
share voice, image, graphics, and video in email for the first time.
"Interpersonal computing is going to revolutionize human communications
and group work", Jobs told reporters. Jobs ran NeXT with an obsession for aesthetic
perfection, as evidenced by the development of and attention to NeXTcube's
magnesium case. This put considerable strain on NeXT's
hardware division, and in 1993, after having sold only 50,000 machines, NeXT
transitioned fully to software development with the release of NeXTSTEP/Intel. The company reported its first profit
of $1.03 million in 1994. In
1996, NeXT Software, Inc. released WebObjects, a framework for Web application
development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used
to build and run the Apple Store, MobileMe services, and the iTunes Store.
Pixar and Disney
In 1986, Jobs
bought The Graphics Group (later renamed Pixar)
from Lucasfilm's computer graphics division for the
price of $10 million, $5 million of which was given to the company as
capital.
The new company,
which was originally based at Lucasfilm's Kerner Studios in San Rafael, California, but
has since relocated to Emeryville, was initially
intended to be a high-end graphics hardware developer. After years of
unprofitability selling the Pixar Image Computer,
it contracted with Disney to produce a number of computer-animated feature
films that Disney would co-finance and distribute.
The first film
produced by the partnership, Toy Story, with Jobs credited as executive
producer, brought fame and critical acclaim to
the studio when it was released in 1995. Over the next 15 years, under Pixar's
creative chief John Lasseter, the company produced box-office hits A Bug's Life (1998), Toy Story 2 (1999), Monsters Inc. (2001), Finding Nemo (2003), The Incredibles (2004); Cars (2006); Ratatouille (2007);
WALL-E (2008); Up (2009); and Toy Story 3 (2010). Finding Nemo, The Incredibles, Ratatouille, WALL-E, Toy Story 3 and Up each received the Academy Award for Best Animated Feature, an award introduced in 2001.
In the years 2003
and 2004, as Pixar's contract with Disney was running out, Jobs and Disney
chief executive Michael Eisner tried but failed to negotiate a new
partnership, and in early 2004, Jobs announced that
Pixar would seek a new partner to distribute its films after its contract with
Disney expired.
In October 2005, Bob Iger replaced Eisner at Disney, and Iger
quickly worked to patch up relations with Jobs and Pixar. On January 24, 2006,
Jobs and Iger announced that Disney had agreed to purchase Pixar in an
all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Company's
largest single shareholder with approximately seven percent of the company's
stock. Jobs's holdings in Disney far exceeded
those of Eisner, who holds 1.7 percent, and of Disney family member Roy E. Disney, who until his 2009 death held about
one percent of the company's stock and whose criticisms of Eisner — especially
that he soured Disney's relationship with Pixar — accelerated Eisner's ousting.
Jobs joined the company's board of directors upon completion of the merger and
also helped oversee Disney and Pixar's combined animation businesses from a
seat on a special six-person steering committee.
Photo: Steve Jobs
introduce iMac, 1998
Photo: Versions of
iPod ; Portable Music Player, Revolutionizing the way we listen music
Return to Apple
In 1996, Apple announced that it would
buy NeXT for
$429 million. The deal was finalized in late 1996, bringing Jobs back to the company he
co-founded. Jobs became de
facto chief after then-CEO Gil Amelio. At the end of March 1997, Apple
announced a quarterly loss of $708 million. Three months later, Amelio resigned
and Jobs took over as interim CEO. Once again in charge of Apple, Jobs struck a
deal with Microsoft to help ensure Apple's survival. Under the arrangement,
Microsoft invested $150 million for a nonvoting minority stake in Apple, and
the companies agreed to "cooperate on several sales and technology
fronts." Jobs also changed the licensing program for Macintosh
clones, making it too costly for the manufacturers to continue making
machines. Next, Jobs installed the G3 PowerPC microprocessor in all Apple
computers, making them faster than competing Pentium PCs. He also spearheaded
the development of the iMac, a new line of affordable home desktops, which
debuted in August 1998 to rave reviews. Under Jobs' guidance, Apple quickly
returned to profitability, and by the end of 1998, boasted sales of $5.9
billion.
With the purchase
of NeXT, much of the company's technology found its way into Apple products,
most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance, the company
increased sales significantly with the introduction of the iMac and other new products; since then, appealing
designs and powerful branding have worked well for Apple. At the 2000 Macworld
Expo, Jobs officially dropped the "interim" modifier from his title
at Apple and became permanent CEO. Jobs quipped at the time that he would be using the
title "iCEO".
Against all odds,
Steve Jobs pulled the company he founded and loved back from the brink. Apple
once again was healthy and churning out the kind of breakthrough products that
made the Apple name synonymous with innovation.
But Apple's
innovations were just getting started. Over the next decade, the company rolled
out a series of revolutionary products, including the iPod portable
digital audio player in 2001, an online marketplace called the Apple iTunes
Store in 2003, the iPhone mobile handset in 2007 and the iPad
tablet computer in 2010. The design and functionality of these devices
resonated with users worldwide. Apple says it has sold more than 300 million
iPods, over 100 million iPhones and more than 15 million iPad devices. The
company has sold billions of songs from its iTunes Store.
Photo: Apple
iPhone Mobile handset, introduced in 2007
Photo: Apple iPad
tablet computer, Steve Jobs introduced iPad in MacWorld Convention in 2010
Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially
known as "Stevenotes") at Macworld Expos and at Apple Worldwide Developers Conferences. In 2005, Jobs responded to criticism
of Apple's poor recycling programs for e-waste in the US by lashing out at
environmental and other advocates at Apple's Annual Meeting in Cupertino in
April. A few weeks later, Apple announced it would take back iPods for free at
its retail stores. The Computer TakeBack Campaign responded by flying a banner from a plane over the
Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve, don't be a
mini-player—recycle all e-waste".
In 2006, he
further expanded Apple's recycling programs to any US customer who buys a new
Mac. This program includes shipping and "environmentally friendly
disposal" of their old systems.
Resignation
Jobs announced his
resignation as Apple's CEO on August 24, 2011. "Unfortunately, that day
has come," wrote Jobs, for he could "no longer meet [his] duties and
expectations as Apple's CEO". Jobs became chairman of the board and named Tim
Cook his successor. Hours
after the announcement, Apple Inc. (AAPL) shares dropped five percent in
after-hours trading. This
relatively small drop, when considering the importance of Jobs to Apple, was
associated with the fact that his health had been in the news for several
years, and he had been on medical leave since January 2011. It was believed, according to Forbes, that the impact would be felt in a
negative way beyond Apple, including at The Walt Disney Company where Jobs served as director. In after-hours trading on the day of
the announcement, Walt Disney Co. (DIS) shares dropped 1.5 percent. Jobs
had worked for Apple until the day before his death.
Business Life
Wealth
Jobs earned only $1 a year as CEO of Apple, but held 5.426 million Apple
shares, as well as 138 million shares in Disney (which he received in exchange
for Disney's acquisition of Pixar). Jobs quipped that the $1 per annum he was paid by
Apple was based on attending one meeting for 50 cents while the other 50 cents
was based on his performance. Forbes estimated his net wealth at
$8.3 billion in 2010, making him the 42nd wealthiest American.
Management style
Jobs was a
demanding perfectionist who
always aspired to position his businesses and their products at the forefront
of the information technology industry by foreseeing and setting trends, at
least in innovation and style.
He summed up that
self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007, by quoting ice hockey
player Wayne Gretzky:
“There's an old Wayne Gretzky quote that I love. 'I
skate to where the puck is going to be, not where it has been.' And we've
always tried to do that at Apple. Since the very very beginning. And we always
will.”
Much was made of
Jobs's aggressive and demanding personality. Fortune wrote
that he was "considered one of Silicon Valley's leading egomaniacs". Commentaries on his temperamental style can be
found in Michael Moritz's The Little Kingdom, The Second Coming of Steve Jobs, by Alan Deutschman; and iCon: Steve Jobs, by Jeffrey S. Young & William L.
Simon. In 1993, Jobs made Fortune's list of America's Toughest Bosses in
regard to his leadership of NeXT.
NeXT Cofounder
Dan'l Lewin was quoted in Fortune as saying of that period, "The
highs were unbelievable ... But the lows were unimaginable", to which
Jobs's office replied that his personality had changed since then.
In 2005, Jobs
banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an
unauthorized biography, iCon: Steve Jobs. In its 2010 annual earnings report, Wiley said it
had "closed a deal ... to make its titles available for the
iPad." Jef Raskin, a former colleague, once said that
Jobs "would have made an excellent king of France", alluding to
Jobs's compelling and larger-than-life persona. Floyd Norman said that at Pixar, Jobs was a
"mature, mellow individual" and never interfered with the creative
process of the filmmakers.
Jobs’ Seven Rules
of Success
Steve Jobs' impact
on our life cannot be underestimated. His innovations have likely touched
nearly every aspect -- computers, movies, music and mobile. As an IT enthusiast,
I learned from Jobs that a presentation can, indeed, inspire. For
entrepreneurs, Jobs' greatest legacy is the set of principles that drove his
success.
1.
Do
what you love. Jobs once said,
"People with passion can change the world for the better." Asked
about the advice he would offer
2.
would-be
entrepreneurs, he said, "I'd get a job as a busboy or something until I
figured out what I was really passionate about." That's how much it meant
to him. Passion is everything.
3.
Put
a dent in the universe. Jobs
believed in the power of vision. He once asked then-Pepsi President, John
Sculley, "Do you want to sell sugar water for the rest of your life, or do
you want to come with me and change the world?"
4.
Make
connections. Jobs once said creativity is connecting things. He meant that
people with a broad set of life experiences can often see things that others
miss. He took calligraphy classes that didn't have any practical use in his
life -- until he built the Macintosh. Jobs traveled to India and Asia. He studied
design and hospitality. Don't live in a bubble. Connect ideas from different
fields.
5.
Say
no to 1,000 things. Jobs was as
proud of what Apple chose not to do as he was of what Apple did. When he
returned in Apple in 1997, he took a company with 350 products and reduced them
to 10 products in a two-year period. Why? So he could put the
"A-Team" on each product. What are you saying "no" to?
6. Create insanely different experiences. Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand.
6. Create insanely different experiences. Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand.
7.
Master the message. You can have the greatest
idea in the world, but if you can't communicate your ideas, it doesn't matter.
Jobs was the world's greatest corporate storyteller. Instead of simply
delivering a presentation like most people do, he informed, he educated, he
inspired and he entertained, all in one presentation.
8.
Sell dreams, not
products. Jobs captured our imagination because
he really understood his customer. He knew that tablets would not capture our
imaginations if they were too complicated. The result? One button on the front
of an iPad. It's so simple, a 2-year-old can use it. Customers don't care about
product. They care about themselves, their hopes, their ambitions. Jobs taught
us that if we help our customers reach their dreams, we’ll win them over.
Photo: Red iPod,
for Product Red program, producing red versions of
devices to give profits from sales to charity
An
executive who had the job of reinventing the Disney Store once called up Jobs
and asked for advice. His counsel? Dream bigger. I think that's the best advice
he could leave us with. See genius in craziness, believe in ownself, believe in
vision, and be constantly prepared to defend those ideas.
Inventions and
designs
His design sense
was greatly influenced by the Buddhism which he experienced in India while on a
seven-month spiritual journey. His
sense of intuition was also influenced by the spiritual people with whom he
studied.
As of October 9,
2011, Jobs is listed as either primary inventor or co-inventor in 342 United
States patents or patent applications related to a range of technologies from
actual computer and portable devices to user interfaces (including
touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages. Most of these are design
patents (specific product designs) as opposed to utility patents (inventions). He has 43 issued US patents on
inventions. The patent on the Mac OS X Dock user interface with
"magnification" feature was issued the day before he died.
Philanthropy
Arik Hessel dahl
of BusinessWeek magazine stated that "Jobs isn't
widely known for his association with philanthropic causes", compared to Gates’ efforts. Jobs said (in 1985) that he does charitable acts
privately. After resuming control of Apple in
1997, Jobs eliminated all corporate philanthropy programs initially. Later, under Jobs, Apple signed to
participate in Product Red program, producing red versions of devices
to give profits from sales to charity. Apple has gone onto become the single
largest contributor to the charity since its initial involvement with it. The
chief of the Product Red project, singer Bono cited
Jobs saying there was "nothing better than the chance to save lives,"
when he initially approached Apple with the invitation to participate in the
program.
Death
Jobs died at his
California home around 3 p.m. on October 5, 2011, due to complications from arelapse of his previously treated islet-cell
neuroendocrine pancreatic cancer, resulting inrespiratory arrest.
He had
Photo: Flags flying at half-staff outside
Apple HQ in Cupertino, on the evening of Steve Jobs' death.
Photo: Memorial candles and iPhone; A fitting tribute outside of the Apple
Store at West 66th Street in New York City, October 2011
lost consciousness
the day before, and died with his wife, children and sister at his side.
His death was
announced by Apple in a statement which read:
We
are deeply saddened to announce that Steve Jobs passed away today.
Steve's
brilliance, passion and energy were the source of countless innovations that
enrich and improve all of our lives. The world is immeasurably better because
of Steve.
His greatest love
was for his wife, Laurene, and his family. Our hearts go out to them and to all
who were touched by his extraordinary gifts.
Jobs is survived
by Laurene, his wife of 20 years, their three children, and Lisa Brennan-Jobs, his daughter from a previous
relationship. His family released a statement saying
that he "died peacefully".
According to
Simpson, Jobs "looked at his sister Patty, then for a long time at his
children, then at his life's partner, Laurene, and then over their shoulders
past them".
For two weeks
following his death, Apple's corporate Web site displayed a simple page,
showing Jobs's name and lifespan next to his grayscale portrait. Clicking on
the image led to an obituary, which read:
Apple has lost a
visionary and creative genius, and the world has lost an amazing human being.
Those of us who have been fortunate enough to know and work with Steve have
lost a dear friend and an inspiring mentor. Steve leaves behind a company that
only he could have built, and his spirit will forever be the foundation of
Apple.
Both Apple and Microsoft flew their flags at half-staff throughout their respective
headquarters and campuses. Bob Iger ordered all Disney properties,
including Walt Disney World and Disneyland, to fly their flags at half-staff,
from October 6 to 12, 2011. Jobs is buried at Alta Mesa Memorial Park,
the only non-denominational cemetery in Palo Alto.
Photo: Steve Jobs memorial Apple logo, just
breaking in internet after his death in 5 October, 2011
Honors and Public Recognition
After Apple's
founding, Jobs became a symbol of his company and industry. When Time named the computer as the 1982 "Machine of the Year",
the magazine published a long profile of Jobs as "the most famous maestro
of the micro computer".
Jobs was awarded
the National Medal of Technology by President Ronald Reagan in 1984, with Steve Wozniak (among the first people to ever receive
the honor), and a Jefferson Award for Public Service in the category "Greatest Public Service by an
Individual 35 Years or Under" (also known as the Samuel S. Beard Award) in 1987. On November 27, 2007, Jobs was named
the most powerful person in business by Fortune magazine. On December 5, 2007, California Governor Arnold Schwarzenegger and
First Lady Maria Shriver inducted Jobs into the California Hall of Fame,
located at The California Museum for History,
Women and the Arts.
In August 2009,
Jobs was selected as the most admired entrepreneur among teenagers in a survey
by Junior Achievement, having previously been named
Entrepreneur of the Decade 20 years earlier in 1989, by Inc. magazine. On November 5, 2009, Jobs was named the CEO of the
decade by Fortune magazine.
In September 2011,
Jobs was ranked No.17 on Forbes: The World's Most Powerful People. In December 2010, the Financial Times named Jobs its person of the year for
2010, ending its essay by stating, "In his autobiography, John Sculley, the former PepsiCo executive who once
ran Apple, said this of the ambitions of the man he had pushed out:
“Apple was
supposed to become a wonderful consumer products company. This was a lunatic
plan. High-tech could not be designed and sold as a consumer product.' How
wrong can you be.”
In February 2012,
Jobs will be receiving the Grammy Trustees Award,
an award for those who have influenced the music industry in areas unrelated to
performance.
REFERENCES
Books:
§ Isaacson, Walter (2011). Steve Jobs.
(also known as “iSteve: The Book of Jobs”). Simon & Schuster (U.S.). ISBN 978-1-4516-4853-9, ISBN
978-1-4516-4855-3 (ebook)
§ Wozniak, Steve (2006). iWoz:
Computer Geek to Cult Icon: How I invented the personal computer, co-founded
Apple and had fun doing it. W. W. Norton & Co.. ISBN 0-393-06143-4
§ Butcher, Lee
(1987). Accidental Millionaire: The rise and fall of Steve Jobs at
Apple. Paragon House. ISBN 978-0913729793.
§ Levy, Steven (1984). Hackers: Heroes of the Computer Revolution. Anchor
Press, Doubleday. ISBN 0-385-19195-2.
§ Levy, Steven (1994). Insanely
Great: The Life and Times of Macintosh, the Computer that Changed Everything. Penguin Books. ISBN 0-670-85244-9.
§ Simon, William L.;
Young, Jeffrey S. (2005). iCon: Steve Jobs, The Greatest
Second Act in the History of Business. John Wiley & Sons. ISBN 0-471-72083-6.
§ Young, Jeffrey S.
(1988). Steve Jobs: The Journey is the Reward. Scott, Foresman
& Co.. ISBN 0-673-18864-7.
Internet:
Magazines:
- Steve Jobs in 1994: The Rolling Stone Interview, Rolling Stone –
1994, republished January 17, 2011.
- Smithsonian Institution Oral History Interview PDF (143 KB) –
April 20, 1995.
- The Seed of Apple's Innovation, BusinessWeek –
October 12, 2004.
Steve Jobs work,
achievement and all major projects in one Apple logo. Designed by a fan of
Steve Jobs after his death in October,
2011
