Executive Summary:
We are conducting this
research to find out the factors that effecting sales of Rahimafrooz IPS
service. Sales might decrease due to
the environmental context related to the business. So we will analyze the
industry’s environmental context first.
As we need to determine the
factors of sales decrease, we will also collect the information about the
recent perception of the customers.
We will do the exploratory
research to find out the insights and findings about the customers perception
on the IPS service through questionnaire surveys.
Data will be collected
through a reliable team which is trained by us and we can assure that they will
perform their job accurately. We will personally monitor the team constantly
and will supervise them to ensure the quality of the survey.
We will use Frequency
distribution method and simple cross-tabulation method to analyze data.
We will give a hard copy of
the final report with elaborate discussions and hypothesis and a soft copy of
presentation. We will also make a formal presentation of the research paper in
front of the manager so that he can understand all the issues and clarify the
problems.
Background:
To find
out the sales decrease factors of Rahimafrooz IPS service, we will analyze the
factors which impact on sales. Sales might decrease due to the environmental
context related to the business. So to find out the reasons, we will analyze
the industry past information and forecast of trends of sales, market share,
profitability, demographics etc.
We will also analyze the availability of
resources and constraints, objectives of the organization and objectives of the
manager, Buyer behavior, Legal and economic environment, and the marketing and
technological skills of the company.
Problem Definition/Objectives of the
Research:
Sales
of Rahimafrooz IPS service is declining day by day. So the management decision
problem and marketing research problem is:
MDP: Why sales are decreasing?
MRP: Need to determine the factors
effecting sales.
So the clear objective
of conducting this research is to find out the factors that lead to the sales
decrease of the IPS system.
Approach to the problem:
As we need to determine the factors of
sales decrease, we need the information about the recent perception of the
customers. So in order to do that, we will develop a questionnaire and will do
the survey on it. A sample of questionnaire is given on the appended part.
Later on we will present
a graphical model and verbal model of the situation.
Research Design:
We will
do the exploratory research to find out the insights and findings about the
customers perception on the IPS service. It will also help us to develop hypothesis
and isolate key variables and relationships for further examinations.
We will administer the
questionnaire through face to face interviews and a bit of electronic
interviews. Face to face interviews will help us to see their physical
movements which will help us to understand their psychology.
Basically we will use the
likert scaling technique.
The question size will be medium and the respondents
will be needed mostly 07-10 minutes to complete the questionnaire.
We will survey on both users of Rahimafrooz
and other brand users so that we can find the true story of the service. The
sample size will be medium like 150 - 200 respondents and it will be randomly
selected.
The natures of questions are given below:
Q: 1: How is the service performance of
Rahimafrooz IPS?
----
(a) Good (b) Bad (c) average
(d) Best (e) worst (f)Don’t care.
Q: 2: How is their customer care
service?
----
(a) Good (b) Bad (c) average
(d) Best (e) worst.
Q: 3. Do you think the company worth the
price, they set?
----
(a) High Price (b) Low Price (c) Reasonable Price (d) It’s ok, but….
Field work / Data collection:
Data will be
collected through a reliable team which is trained by us and we can assure that
they will perform their job accurately. They will go to every respondent’s
house, if necessary.
As we are conducting a
personal interview, we will also arrange a specific place for them to
communicate so they don’t feel irritate where to go and who to meet.
We will personally monitor
the team constantly and will supervise them to ensure the quality of the
survey.
Data Analysis:
We will use Frequency distribution
method and simple cross-tabulation method to analyze data.
We will show the results through
graphs and pie diagrams.
Reporting:
We will show the
report progress to the manager time to time so that he can value the standard
and say if anything extra is required.
We will give a hard copy
of the final report with elaborate discussions and hypothesis and a soft copy
of presentation.
We will also make a formal
presentation of the research paper in front of the manager so that he can
understand all the issues and clarify the problems. It will help him to discuss
with others.
Cost and Time Budget:
As we
are doing an exploratory research on 300-350 respondents, we need to do the
survey on them dividing into groups of 30-50 people. So it will take
approximately one month. And we assure you that we will deliver the research
paper within two months.
To conduct this research we need 30000 tk. and
we need 65% of the total in advance so that we can run the research smoothly.
Particulars
|
Cost
(in Tk.)
|
Time
|
Interview
|
5000
|
20
Days
|
Travelling
Cost
|
10000
|
|
Questionnaire
Development
|
4000
|
10
Days
|
Phone
Bills
|
3000
|
|
Graphic
Design
|
2000
|
10
Days
|
Data
Entry
|
4000
|
6
Days
|
Printing
|
1000
|
4
Days
|
Final
Report Presentation
|
1000
|
10
Days
|
Total
Cost and Time
|
30000
|
2
Months
|
