1.5 Research Aim and Objectives
The proposed study aims to discuss a brief overview of social network advertising and to determine the consumers’ perception and understanding of advertisements on social networking sites. This paper has objectives of:
1. To describe the present scenario of social network advertisement in Bangladesh
2. To analyze consumer attitude to advertisements on social networks
3. To explore the impact of social network advertisements on consumers
4. To find out the importance of social network advertisements to know about products and companies from a consumer perspective
5. To investigate the importance of social network advertisement to build brand awareness and share product/service knowledge
6. To describe the importance of social network advertisement and its prospect
1.6 Research Question
Proposed study will answer the questions:
1. Which is the most preferred approach for customers to view advertisements on social networking websites?
2. How customers react to the advertisements on social networking sites?
3. How much customers made their purchase decision by the advertisements on social networking sites?
4. How much the advertisements are informative toward the customer?
5. How much advertising on social networking sites is needed to make understanding of a brand?
6. Are consumers ignoring advertisements on social networks?
1.7 Research Access, Limitations & Resources
Social networking sites are a vast place of internet online advertising to increase the company’s benefits. Without Facebook, Twitter, YouTube, there are many social networking sites and there are many sites and online advertising network (that connects advertisers to web sites that want to host advertisements, source: Wikipedia) where online advertising has been a good place for small to large brands. In this research, Social Networksare used only as the medium of online advertising, therefore the users of social networking sites are less likely to respond to research questions and all observations of the research are not tested which are not statistically significant. The observation strategy in the study is not being able to capture the whole story of online advertising.
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