Future Development of Modern Selling

SELLING: The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. This seemingly obvious statement disguises what is often a very complex process, involving the use of a whole set of principles, techniques and substantial personal skills, and covering a wide range of different types of selling task.

The term selling encompasses a variety of sales situations and activities. For example, there are those sales positions where the sales representative is required primarily to deliver the product to the customer on a regular or periodic basis. The emphasis in this type of sales activity is very different from the sales position where the sales representative is dealing with sales of capital equipment to industrial purchasers. In addition, some sales representatives deal only in export markets whilst others sell direct to customers in their homes. One of the most striking aspects of selling is the wide diversity of selling roles.

Marketing Environment

Marketing management wants to build relationship with customer value and satisfaction. However, marketing managers cannot do this alone. To do this effectively they must understand the major environment forces that surrounded all this relation.

There are two kinds of marketing environment. They are,

A)   Micro Environment

B)   Macro Environment

Personnel Research

What do you mean by personnel research?

Personnel research seems to be one of the most important topics under discussion about Human Resource Management. There are some different definitions of the personnel research.

According to Michael J. Jucius,

“Personnel research is the task of searching for and analyzing facts to the end and that personnel problem may be solved or that guideline governing their solutions.”

Distinction Home: A Recommendation Paper

Introduction

Distinction Home one of the major home appliance and furniture supplier in Philippines. The store is owned and manages by Ms. Rocio Pantaleons, before 1992 Ms. Pantaleons partners owned the company. The organization made up of seven people. Ms. Pantaleons have had work experience in retailing. She believes that she is best as a designer and not really a marketing person.

Store Design and Layouts

A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store.

Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns.

Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design.

Corporate Social Responsibility (CSR)

Introduction

Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. The society is questioning the existence of business houses, especially in the wake of the scandals and scams conducted by the business houses like UTI, Enron, and WorldCom. In response to it, the organizations around the globe are forced to wake up to the need for being committed towards Corporate Social Responsibility.

Insurance & Insurance Marketing

1.(a) What do you mean by insurable interest?

Answer:

For and insurance contract to be valid ,the insured must process an insurable interest in the subject matter of insurance .The insurable interest is the pecuniary interest whereby the policy holder is benefited by the existence of the subject matter and is prejudiced by the death or damage of the subject matter.

In insurance contract, considers-"No insurable interest no insurance.''