1.1 INTRODUCTION : Consumer Attitude toward Online Advertisements on Social Networking Web Sites

Consumer Attitude toward Online Advertisements on Social Networking Web Sites

 1.1 INTRODUCTION

  

The introduction and transmission of the Internet phenomenon into the business arena guiding the marketing discipline to various changes and strong challenges.Since the revolution of online based market, marketing practice has been busy with integrating the potential of information and communication technologies through the utilization of databases and online marketing. Billions of potential consumers can now be reached this way. In recent times, online marketing has secured its place as the preferred marketing method. For an industry that emerged only within the past decade or so, online marketing has gained popularity quickly. It is now attracts a greater portion advertising dollar than any other media type, including TV, Radio, Print and others. For business to stay ahead, or perhaps even stay in the game,marketers need to have an effective online marketing strategy. Online marketing provides a new force of attracting more quality sales leads, increasing business revenue, enhancing business profitability, improving business sustainability in the competitive global market. Internet users spend a tremendous amount of time using exchange and communication services on the Web. According to Médiamétrie/NetRatings, internet users spend on average 3 hours and 40 minutes per month on instant messaging, 4 hours8 minutes on community networks, 2 hours and 40 minutes on emailing and 1 hour and 15 minutes on online auctions or classified ad websites (Microsoft Advertising France Générations et Communications Mode d’emploi, 2010). This new use of media, including community and social networking sites, generates additional advertising space which provides advertisers with remarkable targeting opportunities (through a greater targeting capacity and increased exposure times). Nevertheless, advertisers must assess the relevance and effectiveness of these new spaces in relation to their own communication objectives. Recent advances on the internet have allowed consumers to interact across digital social networks. This is taking place at unprecedented levels: Facebook was the most visited website in the US in 2010, accounting for 20% of all time spent on the internet, a higher proportion than

Research Proposal : Impact of mobile phone uses on agricultural farming in Bangladesh

Research Proposal

Background
Bangladesh is a densely populated country. Food security issue is going important concern for the government and the policy makers of the country. Moreover, negative impacts of climate change, food price hike in international market, decreasing arable land within the country have aggravated the situation. Thus per unit production increase may be considered as an important solution to ensure domestic food security. In this connection information and communication technology (ICT), especially use of mobile phone and Internet can help the farmers in diverse ways. Mobile phone and Internet can help farmers in getting information just on time they need, which in turn will maximize farm production. Accordingly, selling their products at a justified and fare price will develop their livelihoods in a sustainable way. The proposed research work is aimed to measure the qualitative changes on backward and forward agricultural linkages due to mobile phone uses.

Research Proposal : A Model of Writing Research Proposal

Executive Summary:

                     We are conducting this research to find out the factors that effecting sales of Rahimafrooz IPS service.   Sales might decrease due to the environmental context related to the business. So we will analyze the industry’s environmental context first.

                    As we need to determine the factors of sales decrease, we will also collect the information about the recent perception of the customers.

                   We will do the exploratory research to find out the insights and findings about the customers perception on the IPS service through questionnaire surveys.

Future Development of Modern Selling

SELLING: The simplest way to think of the nature and role of selling (traditionally called salesmanship) is that its function is to make a sale. This seemingly obvious statement disguises what is often a very complex process, involving the use of a whole set of principles, techniques and substantial personal skills, and covering a wide range of different types of selling task.

The term selling encompasses a variety of sales situations and activities. For example, there are those sales positions where the sales representative is required primarily to deliver the product to the customer on a regular or periodic basis. The emphasis in this type of sales activity is very different from the sales position where the sales representative is dealing with sales of capital equipment to industrial purchasers. In addition, some sales representatives deal only in export markets whilst others sell direct to customers in their homes. One of the most striking aspects of selling is the wide diversity of selling roles.

Entrepreneur: Steve Jobs

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

Standards of Ethics and Truths

Ethics have always been an important aspect of every business activity, although the term has meant different things in different lands to different people. Nonetheless, as ethical concern is an inseparable element of business. Advertising cannot ignore them. Sadly, the advertisement industry has rarely cared to look beyond immediate marketing objectives.
Advertising any paid form of non-personnel presentation and promotion of idea, service, goods by identified sponsors. Advertising is an important part of marketing. It is directly related with our society and economy. As a result question about the standard of ethics and truth in advertising is raised. But there is no strong code of advertising in Bangladesh. Even there is confusion about advertising standard in our country. Now, more than 250 advertising agencies are working in our country.

Marketing Environment

Marketing management wants to build relationship with customer value and satisfaction. However, marketing managers cannot do this alone. To do this effectively they must understand the major environment forces that surrounded all this relation.

There are two kinds of marketing environment. They are,

A)   Micro Environment

B)   Macro Environment

Livestock and Meat Marketing

Livestock plays an important role in the national economy of Bangladesh with a direct contribution of around 3 % percent to the agricultural GDP and providing 15 percent of total employment in the economy. The livestock sub-sector that includes poultry offers important employment and livelihood opportunities particularly for the rural poor, including the functionally landless, many of whom regard livestock as a main livelihood option. About 75 percent people rely on livestock to some extent for their livelihood, which clearly indicates that the poverty reduction potential of the livestock sub-sector is high. According to Bangladesh Economic Review, (2006), the growth rate in GDP in 2004-05 for livestock was the highest of any sub-sector at 7.23%, compared to 0.15% for crops, and 3.65% for fisheries sub-sector. These changes have been prompted by a rapid growth in demand for livestock products due to increase in income, rising population, and urban growth.

Distinction Home: A Recommendation Paper

Introduction

Distinction Home one of the major home appliance and furniture supplier in Philippines. The store is owned and manages by Ms. Rocio Pantaleons, before 1992 Ms. Pantaleons partners owned the company. The organization made up of seven people. Ms. Pantaleons have had work experience in retailing. She believes that she is best as a designer and not really a marketing person.

Store Design and Layouts

A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store.

Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns.

Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design.

Corporate Social Responsibility (CSR)

Introduction

Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. The society is questioning the existence of business houses, especially in the wake of the scandals and scams conducted by the business houses like UTI, Enron, and WorldCom. In response to it, the organizations around the globe are forced to wake up to the need for being committed towards Corporate Social Responsibility.

Insurance & Insurance Marketing

1.(a) What do you mean by insurable interest?

Answer:

For and insurance contract to be valid ,the insured must process an insurable interest in the subject matter of insurance .The insurable interest is the pecuniary interest whereby the policy holder is benefited by the existence of the subject matter and is prejudiced by the death or damage of the subject matter.

In insurance contract, considers-"No insurable interest no insurance.''